A Better Course

Will facial coding become a key element of investment analysis? That’s hardly likely, but if you find that an executive is giving off a squirrely vibe, you might want to go with your gut and avoid the company.

(tags: neuromarketing research leadership)

“If the allegations of the amended complaint are proven,” Judge Chin wrote, “a reasonable jury could find that NBC crossed the line from responsible journalism to irresponsible and reckless intrusion into law enforcement.”

(tags: nytimes television america dateline lawsuit)

The bottle ads established the Absolut bottle as an instantly recognizable icon… The Absolut World campaign didn’t need to establish the brand, so it could focus on the message that Absolut is the closest thing to perfection one can find in this world

(tags: advertising marketing neuromarketing absolut alcohol strategy)

instead of trying to attribute some kind of value to fast-forwarded ads wouldn’t it be more productive to spend that time researching how to encourage people not to speed through ads in the first place?

(tags: onlydeadfish research advertising television)