A Better Course

new research shows that sad customers are likely to spend more money when shopping. Merely watching a sad video clip caused subjects to pay nearly four times as much for a water bottle than subjects who watched an emotionally neutral clip.

(tags: neuromarketing marketing happiness research)

The average amount of time each user spends on social networking sites has fallen by 14% over the last 4 months, according to ComScore. MySpace, the largest social network, has slipped from a peak of 72m users in October to 68.9m in December.

(tags: businessweek myspace advertising socialnetworking)

Specify the outcomes for which each individual is responsible, and let each worker determine how much time is required to do the job well. Task-based makes sense in a knowledge economy. Many corporations are there already—but just haven’t acknowledged i

(tags: businessweek employment knowledgeeconomy)