A Better Course

Food marketers in particular have to be aware of product contagion – mere proximity of items in a shopping cart caused the disgusting characteristics of one product to transfer to an adjacent item.

(tags: neuromarketing superbowl food marketing advertising)

Jesse is onto something when he writes, “Schultz professes to love Starbucks customers but has no apparent interest in hearing from us.” We know Starbucks, as a company, has refused to blog and refuses to participate in online conversations.

(tags: brandautopsy starbucks online web2.0 howardschultz)