A Better Course

After musicians register on SellaBand, their fans, called “believers,” can purchase $10 “parts” of the group online. The money gets held in escrow until the band raises $50,000. A Business Week article on extending the Marillion business model.

(tags: businessweek music online web2.0 disruptive)

luxury marketers tend to be very traditional when it comes to marketing—that accounts for an increased reliance on print versus the web over the past few years. But now, high-end marketers like Chanel are beginning to open up to new media.

(tags: advertising branding luxury marketing paidcontent web2.0)