A Better Course

We’ve been trained by advertisers to believe ‘click to watch’ means just that – a video will begin playing in the window. And, we appreciate that functionality – because it gives us the choice rather than overwhelming us with noise.

(tags: advergirl online bannerad advertising target)

In response to a query for “Abraham Lincoln,” 3 of the top 4 search results linked to schools bearing Lincoln’s name. Google’s results for the same query led with Wikipedia’s entry about the former President—absent in Wikia’s own results.

(tags: businessweek wikia search google)

Schultz was blunt in making the point that Starbucks had lost sight of the mission upon which it was founded, losing for many customers “the romance, warmth and theater” […] Schultz said. “Much of the problem we have is self-induced”

(tags: businessweek starbucks business brand branding retail)

Remarkably uncomfortable ambient advertising.

(tags: advertising ambient ibelieveinadvertising discomfort)