A Better Course

A grainy 75-second tape of Osama bin Laden’s latest message ran in a seemingly endless loop on Fox News and MSNBC. Reuters had obtained an excerpt and distributed it to clients. Unfortunately for CNN, the channel had ended its 27-year relationship with

(tags: reuters nytimes cnn media)

The key is to not give price protection to early buyers (that’s unsustainable as a business model) but to make them feel more exclusive, not less.

(tags: apple iphone marketing publicrelations sethgodin)

Executives think there is an opportunity to exploit increasing availability of knowledge, a faster pace of technological innovation, and “a growing number of consumers in emerging economies.” Asked whether they had taken “active steps” to capitali

(tags: nytimes strategy technology emergingmarkets research mckinsey opinion)

Elsevier hopes to sign up 150,000 professional users within the next 12 months and to attract advertising and sponsorships. The publisher also hopes to cash in on the site’s list of registered professionals, which it can sell to advertisers.

(tags: publishing media advertising nytimes)

The current frontrunner is a rejection of the “one box” idea. Nintendo’s Wii has leapt off the shelves at more than twice the monthly rate of Microsoft’s competing games console, the Xbox 360. Despite being launched in late 2005, giving it a year

(tags: computergames nintendo sony microsoft strategy ft)

Multiple small trend groups are harder for marketers or politicians to target, but offer opportunities for those who identify new or often-ignored groups.

(tags: marketing reuters tippingpoint segmentation)