A Better Course

One benefit of consumer empathy is of course better marketing, and ideas that truly connect. But another big benefit is internal engagement.

(tags: marketing participation empathy consumer wheresthesausage pedigreechum)

One of the problems with campaigning organisations is that we nearly always have over 100% of our time allocated at all points during the year. So when something like MSP happens, there isn’t any spare capacity to throw at the project

(tags: marketing media wordofmouth notforprofit greenpeace behindthebuzz)