A Better Course

Advertising – Teaching Youngsters How to Read Advertising – NYTimes.com “Advertising is all around you,” the home page declares in urging youngsters to always ask three questions: “Who is responsible for the ad? What is the ad actually saying? What does the ad want me to do?” (tags: advertising education nytimes marketing )

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Make Marketing History: The Problem With Marketing. "[T]he real problem with marketing is that it all too often follows the creation of the product/service and thereby is reduced to promotion. It is bad promotion that is the bane of most anti-marketers. Not marketing itself." (tags: marketing advertising promotion makemarketinghistory ) I Believe in Advertising | […]

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Interaction + Product Design: A Peek Inside the Revo Heritage Radio – Core77 "I'd love to say that we've developed a secret formula for producing high quality products at reasonable prices, but the truth is that Heritage is expensive to make," says Baxter. "It uses expensive electronics (the OLED display, joystick, high quality amp and […]

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Conquest of Cool by Thomas Frank, excerpt And whether the narrators of the sixties story are conservatives or radicals, they tend to assume that business represented a static, unchanging body of faiths, goals, and practices, a background of muted, uniform gray against which the counterculture went through its colorful chapters. (tags: culture history counterculture via:infovore […]

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Does Your Product Have Enough Flaws? | Neuromarketing even Lexus isn’t a true luxury product. Rather, it is a high level premium product. They base this assessment not just on the minimal flaws in a Lexus, but in the lack of heritage and myth surrounding the brand. There is no century-old tradition, no personality like an Enzo […]

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Theoreti.ca » Blog Archive » Britain: The Disgrace of the Universities "In humanities computing we smugly feel immune to the cuts as we are the “newest new thing” that shouldn’t get cut, but we could find ourselves alone, without the vital neighboring fields like paleography, philology, and philosophy that we depend on." (tags: grokwell education […]

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Brand Autopsy: re: Digital Discounts (Foursquare & Gowalla) "As a customer loyal enough to become “mayor” of a business, does that customer need a “Buy 9 Get 1 Free” discount to remain loyal? I hope not. If so, then that “loyal” customer isn’t so loyal." — this is very sweet, but clearly not for everyone. […]

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Chris Heathcote: anti-mega: The Queue Before 1939 the queue was usually a symptom of distress, like the sad shabby lines that waited endlessly outside the Labour Exchange, but during the war everything was in short supply so everybody had to queue, and some of them can’t seem to stop. Just as there are natural hypnotisees […]

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