A Better Course

I Believe in Advertising | Advertising Blog & Community » Bloodbuster: Llama, Killer Klowns, Shock Waves, The Stuff “Believe us, cinema can still astonish you.” (tags: advertising ibelieveinadvertising cinema)

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An Alternative Approach to Marketing Rock Bands – New York Times Just as important, Mr. Wentz set the pattern for Fueled by Ramen’s marketing strategy: blog often, tour hard and keep expenses down. When Mr. Janick signs bands, he tells them how hard they will work, not how rich they will become. (tags: nytimes fueledbyramen […]

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Can You Become a Creature of New Habits? – New York Times Rather than dismissing ourselves as unchangeable creatures of habit, we can instead direct our own change by consciously developing new habits. In fact, the more new things we try […] the more inherently creative we become, both in the workplace and in (tags: […]

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FT.com | Dear Lucy | ‘Someone took my chair. Would it be petty to make a fuss?’ Of course your problem is petty. But so is office life. Indeed, on the spectrum of petty things your chair is at the serious end of the range. You spend almost as much time in it as you […]

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