A Better Course

“thou hast councilled a better course than thou hast allowed”

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Naturally Juicy

January 5th, 2008 · No Comments

I honestly don’t know how I would have reacted if I’d been part of Orangina’s marketing team and the agency had presented this concept:

It looks like it came from a brief that asked for a change (probably for the ‘sexier’) to the previous staples of Orangina’s advertising (happy oranges, attractive people in rural France). The agency could have chosen a more widely loved internet subculture to reference, however – and even discounting that, it looks quite creepy. Sometimes, it’s okay to say no to a concept even if it does meet the brief.

Categories: advertising · marketing
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