A Better Course

HSBC Scuppers Bluetooth Ads Plan | Business Week But after fully evaluating the results of the Bluetooth ad trial, HSBC said it has no plans to deploy the technology. An HSBC spokesman told silicon.com: “We did look at the results and it is not being taken forward. It didn’t prove commercially viable.” (tags: advertising bluetooth […]

[Read more →]

Big Pharma companies turn to TV product placement – Sep. 28, 2007 Public attitude could turn around if drug companies take advantage of the increasing popularity of product placements… Americans have changed their general opinion on products inserted into movies and TV shows. (tags: pharmaceutical advertising productplacement cnn) Citi mails unrequested credit cards – Sep. […]

[Read more →]

Working for a business school means that my opportunities to explore product placement as part of my job are extremely limited. However, it’s something that I notice, consciously, in the movies and TV that I watch. This year, I’ve been noticing a lot of clustering in the product placement – it’s not evenly distributed throughout […]

[Read more →]

Sometimes, adverts succeed in saying the exact opposite of what they meant. One of Sky’s “Believe in Better” adverts – generally quite a good campaign – achieves this: It wants to be about Sky’s multicultural credentials – that it shows a lot of non-English-language programming. However, the advert is entirely in English, but some of […]

[Read more →]

RussellBeattie.com – Lego Rocks (Redux) More superb advertising from Lego, who seem to have been on a roll recently. (tags: advertising branding lego russellbeattie)

[Read more →]