A Better Course

“thou hast councilled a better course than thou hast allowed”

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Better what?

October 1st, 2007 · No Comments

Sometimes, adverts succeed in saying the exact opposite of what they meant. One of Sky’s “Believe in Better” adverts – generally quite a good campaign – achieves this:

It wants to be about Sky’s multicultural credentials – that it shows a lot of non-English-language programming. However, the advert is entirely in English, but some of the letters that have been made to look at bit “foreign” – from which it might be fair to assume that the non-English-language programming is going to be dubbed into English. It also bears a remarkable resemblance to Martin Lukes’ attempt to make a-b global appear more global by rebranging as a-b glöbâl, which is surely not an association any brand would strive for.

Categories: advertising · branding
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