Seminar at work today by Nader Tavassoli on “mere exposure” versus “mere neglect” in advertising and brand liking. We are used to blocking things out given the constant competition for attention. Does the act of ignoring something mean that we are biased against what is ignored – in other words, is the statement any exposure […]
Selecting And Ignoring
January 14th, 2008 · 4 Comments
Categories: advertising · branding
Tags: advertising, branding, seminar