A Better Course

“thou hast councilled a better course than thou hast allowed”

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The Cult of the Luxury Brand

October 29th, 2007 · No Comments

I recently went to see a talk by Radha Chadha on the rise of luxury brands in Asia, about which she has recently written a book. She had moved from India to Hong Kong a decade ago to work for an ad agency and, fascinated by the attitude to luxury brands that she noticed both […]

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Categories: branding · marketing
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