A Better Course

“thou hast councilled a better course than thou hast allowed”

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In the right place, Part II

October 3rd, 2007 · No Comments

This CNN article on product placement for pharmaceuticals raises another interesting question about how we, as audiences, react to product placement – does the reference to the product necessarily have to be positive? Frequently, references to named drugs in popular culture are negative – the addictive properties of Vicodin have formed plots in more than […]

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Categories: branding · marketing
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In the right place, Part I

October 1st, 2007 · No Comments

Working for a business school means that my opportunities to explore product placement as part of my job are extremely limited. However, it’s something that I notice, consciously, in the movies and TV that I watch. This year, I’ve been noticing a lot of clustering in the product placement – it’s not evenly distributed throughout […]

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Categories: branding · marketing
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