A Better Course

“thou hast councilled a better course than thou hast allowed”

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Far From Stupid Cupid

January 13th, 2008 · No Comments

The best advertising campaign I’ve seen recently comes from match.com. Instead of focussing on the benefits of a happy relationship (which, despite their “find someone special in six months” guarantee, no-one can actually guarantee), it posits a single alternative to joining match.com – waiting for Cupid and Fate, which the campaign helpfully personifies. The main […]

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