There have been a series of interesting posts on viral marketing recently - advergirl on ElfYourself:
this was not just a random great idea from some creatives loopy on spray glue fumes. It was a the winner of a very well-funded test of over 20 holiday sites - each of which was intended to be viral… [...]
Testing, Testing
January 22nd, 2008 · No Comments
Categories: advertising · branding · marketing
Tags: advergirl, brandnew, marketing, viral