A Better Course

This is about more than an increase in sales; more subtle marketing strategies are at play during the holiday season. “In many cultures, premium spirits are considered a gift of distinction that shows your esteem for the person you are giving to.”

(tags: businessweek alcohol business marketing)

”It’ll appeal to a broad customer base … people who are in meetings quite regularly and can’t take a phone call — it’s very useful in those settings,” said Wade McGill, Alltel’s senior vice president of product management.

(tags: technology nytimes telecommunications)

multi-tasking boosts levels of stress related hormones such as cortisol and adrenaline—prematurely aging us. In the short term, the confusion and fatigue hamper our ability to focus and analyze, but in the long term they cause (our brain) to atrophy

(tags: marketingprofs technology brain stress)

The interpretation of this result is that subjects evaluate the cool products in terms of their ability to enhance social image. We also see a strong anticipatory response in the prefrontal part of the brain involved in making predictions about reward.

(tags: neuromarketing advertising branding brand science cool)

“For studying young adults,” said Vincent Roscigno, an editor of The American Sociological Review, “Facebook is the key site of the moment.

(tags: data facebook nytimes socialnetworking social statistics research)