I honestly don’t know how I would have reacted if I’d been part of Orangina’s marketing team and the agency had presented this concept:
It looks like it came from a brief that asked for a change (probably for the ‘sexier’) to the previous staples of Orangina’s advertising (happy oranges, attractive people in rural France). The agency could have chosen a more widely loved internet subculture to reference, however – and even discounting that, it looks quite creepy. Sometimes, it’s okay to say no to a concept even if it does meet the brief.