A Better Course

How to Make Meetings Matter | Business Week
“Meetings have tremendous symbolic power [but] I was focused on saving the company” says Klebahn. “The meeting was so broken,” says Sutton. “Everyone was remarkably unenthusiastic.
(tags: businessweek bobsutton meeting business social)

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Last night, I went to see a talk by Stephen Butscher of Simon Kutcher & Partners talk about loyalty schemes. I’ve been interested in this since the adliterate post on the basis of loyalty (little love lost for loyalty schemes, there) and wanted to see if anything would change my mind.
Simon made a point halfway [...]

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Attention-Deficit Advertising | Business Week
Through a special promotion, Motorola (MOT) enabled loved ones to “Say Goodbye” via photos and messages sent from their phones to digital billboards in the departure area. The photos appeared there inside the image of a giant Motorola mobile phone.
(tags: advertising marketing media attention businessweek motorola promotion service)

Neuromarketing » Get More [...]

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I Believe in Advertising | Advertising Blog & Community » McDonald’s Large Coffee: Outdoor puzzle
Outdoor posters were turned into large interactive push puzzles that consumers could solve in order to “sort your head”. This was done to promote McDonald’s Large Coffee for only 1 Euro.
(tags: advertising mcdonalds interactive ambient outdoor europe ibelieveinadvertising)

Bob Sutton: Polly LaBarre [...]

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brand new: A better view on investment
successful investment decisions today are less about a rigorous masterplan (copytesting, singular campaign you put everything behind, etc.) and more about behaving like an investor in options
(tags: brandnew advertising planning)

Ketel One Finally Hits the Bottle | Business Week
“Dear Ketel One Drinker—Can we just say, you looked great the other [...]

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The Apprentice: Series four, episode five | Organgrinder | Guardian Unlimited
This week, according to last week’s teaser, our twelve budding tycoons will be coming up with new flavours of ice cream, and using their hitherto absent negotiation talents to sell them.
(tags: theapprentice television funny theguardian)

Amazon’s pricing means lower margins, share drop | Reuters
Amazon.com Inc warned [...]

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Blackbeltjones/Work: » Physical/Digital
Pixel Spout
(tags: blackbeltjones photo awesome)

Son-Of-A-Bitch Mouse Solves Maze Researchers Spent Months Building | The Onion - America’s Finest News Source
“What is unclear at this time is why this particular mouse had to be such a dick and render useless all the work we had put into this controlled behavioral experiment.”
(tags: theonion neuroscience funny)

I.D. [...]

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russell davies: slow project resonances
it extends that window where you see the world through the filter of your project; the way that when you’re working on / thinking about something you see echoes of that thing everywhere you go. Which makes you think again about what you’re doing.
(tags: design play russelldavies howies images thinking)

How to [...]

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rodcorp: Stamen - Data n(arr)atives
Become less precise in order to get a better view. If metaphors are useful for understanding or for decision support when do they go too far and become mere ornament?
(tags: datavisualisation design rodcorp data visualization statistics)

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Behind Military Analysts, the Pentagon’s Hidden Hand - New York Times
Analysts have been wooed in hundreds of private briefings with senior military leaders, including officials with significant influence over contracting and budget matters, records show. They have been taken on tours of Iraq and given access to classified
(tags: media news america politics nytimes publicrelations)

Extenuating Circumstances [...]

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