A Better Course

“thou hast councilled a better course than thou hast allowed”

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Loyalty inflation

April 29th, 2008 · 4 Comments

Last night, I went to see a talk by Stephen Butscher of Simon Kutcher & Partners talk about loyalty schemes. I’ve been interested in this since the adliterate post on the basis of loyalty (little love lost for loyalty schemes, there) and wanted to see if anything would change my mind. Simon made a point […]

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Categories: marketing · product
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Just What You Need, Part III

January 29th, 2008 · 1 Comment

Matterbox is one of the more fun marketing ideas I’ve seen recently: Matter is a collection of a dozen or so enticing or intriguing physical things, each one from a different company, occasionally delivered to your house in a distinctive box on a Saturday morning. I was going to describe it as one of the […]

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Categories: advertising · marketing
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Partnerships

January 7th, 2008 · No Comments

Only days after I posted about last.fm and the squeezebox, both my and my father’s sales pitches become a lot more compelling as last.fm announce their partnership with Logitech, makers of the Squeezebox – we’re excited that one of the announcements at the [Consumer Electronics Show in Las Vegas] … is our shiny new partnership […]

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Categories: branding · business development · product
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Simple Solutions

January 7th, 2008 · 1 Comment

Mike Migurski has a fantastic post about designing for sustainability, using the example of NIIMI’s Towel With Further Options. From the blurb for the towel (emphasis mine): Towels take every day dirt and gradually become damaged. In accordance with such changes, you can downsize the towel with “further options” from a bath towel to a […]

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Categories: marketing · product
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Telling Stories, Part II

January 3rd, 2008 · No Comments

Over the Christmas holidays I went home for a week. As is often the case at the end of the year, my family discussed what we’d enjoyed over the last year, which in turn became myself and my father trying to ‘sell’ each other our favourite things from 2007 – in my case, Last.fm and […]

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Categories: marketing · product
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Reading The Everyday

January 2nd, 2008 · 4 Comments

Originally, I started a generic post on the business or marketing books I’ve read this year. But there’s only really one book I want to write about, because I think the ideas in it are incredibly important to anyone in marketing or product design. These ideas are also the ones that seem to be the […]

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Categories: marketing · product
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Self Evidence

November 19th, 2007 · No Comments

The tube station near where I work has had advertising screens installed. The best adverts for these are ones which depend on four screens (about as many as I can take in at once) showing different parts of an advert for the same product. One of those was on the screens today; it was for […]

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Categories: advertising · product
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Usefully Creepy

November 7th, 2007 · No Comments

A Photo Editor shows the new adverts for Getty Images today. The comments on these ads are so far negative, but I think they’re wonderful. Getty seem to be referring directly to the fact that they’re seen a sinsiter brand and that this is a function of their being a huge corporation. There’s no question […]

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Categories: advertising · branding · product
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Interacting with design

November 1st, 2007 · No Comments

Stanford GSB’s library blog had a piece on the Nokia Flagship store in Shanghai today. The store allows its users to interact with the products and services before buying them. So far, so Apple Store, but there’s a good quotation; “In an age of experience-driven consumption, retailers must do more than simple advertising and product […]

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Categories: branding · product
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Better Design

October 25th, 2007 · 1 Comment

Chris writes about using marketing and advertising techniques in the design process – starting from the point that ‘a lot of “experience design” is actually just designers doing people-grounded marketing’. This is interesting to me, considering that I’ve got a post to write about how good design is good marketing, and how they two can […]

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Categories: marketing · product
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