A Photo Editor shows the new adverts for Getty Images today. The comments on these ads are so far negative, but I think they’re wonderful. Getty seem to be referring directly to the fact that they’re seen a sinsiter brand and that this is a function of their being a huge corporation. There’s no question as to whether the images are creepy – they are. But they also draw attention to the fact that this can be useful for the end user – Getty have lots of images, and now they are easier to find as well.
Brand Autopsy also has a post today about turning the weaknesses of your product into a strength, using the example of Buckley’s Cough Syrup. That’s slightly easier to do for a product, especially one with such an obvious downside; I like the fact that Getty’s advert shows it as an excellent service, even if it is one that makes you feel slightly uncomfortable.