A Better Course

“thou hast councilled a better course than thou hast allowed”

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Entries from September 2007

links for 2007-09-08

September 9th, 2007 · No Comments

Business schools and research | Practically irrelevant? | Economist.com Business education suffers from what Professor Barwise describes as “physics-envy”. A love affair with theory-driven research can be traced back to the 1950s, when many of today’s leading business schools were first launched. (tags: businesseducation research theeconomist)

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The Ramsay in G&T

September 8th, 2007 · No Comments

I thought I was really going to like the new Gordon’s campaign when I saw this: I love this – it’s so simple, but so effective. Whilst it features a celebrity very prominently, there’s almost no reference to that celebrity; it’s hardly even an endorsement. The message is no more complex than “Gordon[‘]s don’t like […]

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links for 2007-09-07

September 7th, 2007 · No Comments

FT.com / Companies / Consumer industries – Apple apologises to iPhone users IPhone owners, some of whom queued for days to buy the handset before it went on sale on June 29, had by Thursday besieged Apple with complaints that they had been taken advantage of and overcharged. (tags: apple iphone pr publicrelations marketing technology […]

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Confidence & Carlsberg

September 7th, 2007 · No Comments

I’ve been thinking recently about confidence as a brand value; what it means to have a confident brand, whether that’s always desirable, whether cute always has to rule out confident. Innocent, in particular, always walk the line between being unconventional and thoroughly affected, but it’s their confidence in their brand and product (“our drinks: It’s […]

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links for 2007-09-06

September 6th, 2007 · No Comments

The Bottled Water Mirage | Jackson Blog: Jackson Library: Stanford GSB FDA standards for bottled water are less stringent than the EPA’s for public water, “bottled water can sometimes have more impurities” than tap. (tags: marketing jacksonblog bottledwater)

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links for 2007-09-05

September 5th, 2007 · No Comments

How To Make A Microserf Smile “Rather than promoting an HR professional or looking outside, he turned to perhaps the most unlikely candidate on his staff, a veteran product manager named Lisa Brummel.” Business Week article on HR as strategy at Microsoft. (tags: business microsoft hr strategy businessweek)

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