A Better Course

Business schools and research | Practically irrelevant? | Economist.com
Business education suffers from what Professor Barwise describes as “physics-envy”. A love affair with theory-driven research can be traced back to the 1950s, when many of today’s leading business schools were first launched.
(tags: businesseducation research theeconomist)

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I thought I was really going to like the new Gordon’s campaign when I saw this:

I love this - it’s so simple, but so effective. Whilst it features a celebrity very prominently, there’s almost no reference to that celebrity; it’s hardly even an endorsement. The message is no more complex than “Gordon[']s don’t like (and [...]

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FT.com / Companies / Consumer industries - Apple apologises to iPhone users
IPhone owners, some of whom queued for days to buy the handset before it went on sale on June 29, had by Thursday besieged Apple with complaints that they had been taken advantage of and overcharged.
(tags: apple iphone pr publicrelations marketing technology ft)

Apple Averts [...]

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I’ve been thinking recently about confidence as a brand value; what it means to have a confident brand, whether that’s always desirable, whether cute always has to rule out confident. Innocent, in particular, always walk the line between being unconventional and thoroughly affected, but it’s their confidence in their brand and product (”our drinks: It’s [...]

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The Bottled Water Mirage | Jackson Blog: Jackson Library: Stanford GSB
FDA standards for bottled water are less stringent than the EPA’s for public water, “bottled water can sometimes have more impurities” than tap.
(tags: marketing jacksonblog bottledwater)

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How To Make A Microserf Smile
“Rather than promoting an HR professional or looking outside, he turned to perhaps the most unlikely candidate on his staff, a veteran product manager named Lisa Brummel.” Business Week article on HR as strategy at Microsoft.
(tags: business microsoft hr strategy businessweek)

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