A Better Course

“thou hast councilled a better course than thou hast allowed”

A Better Course header image 4

Entries from September 2007

links for 2007-09-19

September 20th, 2007 · No Comments

Seth’s Blog: Mean vs. Median “The typical (mean) American eats a meal at McDonald’s once every two weeks. But I never go and some people eat there twice a day.” Mistakes made in looking at web stats, and stats in general. (tags: marketing statistics sethgodin web) Google Program Enlists Mini-Sites as Selling Tool for Advertisers […]

[Read more →]

Categories: links
Tags:

Just What You Need, Part II

September 19th, 2007 · No Comments

Last week, I talked about looking at what your audience want from your product, and how to supply that. Fueled By Ramen, a record label who seem to be adapting extremely well to the new music industry, have traded heavily on something that might have been seen to be peripheral to the main product – […]

[Read more →]

Categories: branding · marketing
Tags:

links for 2007-09-18

September 19th, 2007 · No Comments

Finland: Nokia Buys Ad Concern – New York Times Nokia, the world’s largest maker of mobile phones, agreed to buy a marketing company, Enpocket, to gain technology for placing advertisements through text messages and e-mail. (tags: advertising nytimes strategy nokia) No Bees on the Inquirer – New York Times But when it came to a […]

[Read more →]

Categories: links
Tags:

links for 2007-09-13

September 14th, 2007 · No Comments

Pitchfork Gives Music 6.8 | The Onion – America’s Finest News Source “Coming in at an exhausting 7,000 years long, music is weighed down by a few too many mid- tempo tunes, most notably ‘Liebesträume No. 3 in A flat’ by Franz Liszt and ‘Closing Time’ by ’90s alt-rock group Semisonic,” (tags: theonion funny criticism) […]

[Read more →]

Categories: links
Tags:

links for 2007-09-12

September 13th, 2007 · No Comments

Burger King to limit ads aimed at children under 12 | Reuters “Burger King is currently developing a healthier meal for children including flame broiled chicken tenders in the shape of a Burger King crown.” It appears the product will drive advertising (healthier food to advertise to under-12s) and be nauseating. (tags: burgerking reuters advertising […]

[Read more →]

Categories: links
Tags:

links for 2007-09-11

September 12th, 2007 · No Comments

Scoring Money from an Online Crowd | Business Week After musicians register on SellaBand, their fans, called “believers,” can purchase $10 “parts” of the group online. The money gets held in escrow until the band raises $50,000. A Business Week article on extending the Marillion business model. (tags: businessweek music online web2.0 disruptive) paidContent.org – […]

[Read more →]

Categories: links
Tags:

Soba Conversation

September 11th, 2007 · No Comments

The toilets at Soba are a superb example of a business instigating a conversation with its customers. It’s also almost certainly a mistake. The door isn’t meant to be a toilet door; it’s got a long, thin window on the left hand side. For the sake of decency, this is covered with paper on the […]

[Read more →]

Categories: marketing
Tags:

links for 2007-09-10

September 11th, 2007 · No Comments

At CNN, No Reuters, or bin Laden – New York Times A grainy 75-second tape of Osama bin Laden’s latest message ran in a seemingly endless loop on Fox News and MSNBC. Reuters had obtained an excerpt and distributed it to clients. Unfortunately for CNN, the channel had ended its 27-year relationship with (tags: reuters […]

[Read more →]

Categories: links
Tags:

Just What You Need, Part I

September 9th, 2007 · No Comments

It’s generally necessary to know what your audience want from your product, and a lot harder to know how to communicate that to the aforementioned audience. The promotional material for Team Fortress 2 is doing an amazing job at conveying fun : First, the generic teaser: Then it gets better. Meet The Heavy: Meet The […]

[Read more →]

Categories: advertising
Tags:

Product idea; or, I hate writing my CV

September 9th, 2007 · No Comments

I’ve been re-writing my CV recently. I’ve not done that for about a year now; the year before that, there was never really a time when I wasn’t writing my CV. In the last year, though, I seem to have done a lot of reading and re-writing other people’s CVs for them, which led me […]

[Read more →]

Categories: product
Tags: