A Better Course

“thou hast councilled a better course than thou hast allowed”

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Entries from September 2007

links for 2007-09-29

September 30th, 2007 · No Comments

SEO & Search Engine Marketing Mindmap A mindmap about internet marketing. Extremely detailed. (tags: mindmap marketing seo online seobook) Neuromarketing » Halo 3: Brain Games Games like Halo 3 are really nothing more than direct interaction between machine and brain, and it’s surprising that we haven’t seen more neuromarketing-style analysis of player behavior. (tags: neuromarketing […]

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Show your working

September 28th, 2007 · No Comments

Despite my respect for it as an excellent piece of business development, I’ve remained slightly unconvinced by the Starbucks / iTunes crossover. There’s no clear reason, other than one entirely motivated by marketing (“We appeal to yuppies. Maybe we should talk.”) why the two brands should work together; and whilst I’ve no doubt it will […]

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Categories: branding · marketing
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links for 2007-09-26

September 27th, 2007 · No Comments

Microsoft Takes Aim at Google’s Ad Supremacy – New York Times Microsoft will be able to provide advertisers with a log of all the places on the Internet where people see ads before going to the advertisers’ Web sites. The data is based on individual computers’ electronic signatures, not individual people. (tags: advertising microsoft google […]

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links for 2007-09-25

September 26th, 2007 · No Comments

Why ‘Total Geeks’ Build Businesses Faster | Business Week The vast majority of these successful CEOs rated themselves as “total geeks”—22%—or the next highest category, “power users”—59%. (tags: business businessweek strategy technology entrepreneurship) Bringing PlayStation Back to Basics | Business Week “The competition for eyeballs and the competition for people’s pocketbooks is as intense as […]

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links for 2007-09-24

September 25th, 2007 · No Comments

Paying an Author and Putting Her Down – New York Times The paper bought excerpts from the book, putting money in Ms. Klein’s pocket for the privilege of knocking her down. The paper’s managing editor for comment said Ms. Klein’s influence in Canada justified reprinting her work, but her popularity requi (tags: nytimes publishing naomiklein) […]

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links for 2007-09-22

September 23rd, 2007 · No Comments

Penny Arcade! – The Protip “I place greater value on enabling victory than actually securing it.” – Penny Arcade on Team Fortress 2 character classes. (tags: teamfortress2 computergames comic pennyarcade)

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I’m On The Train

September 22nd, 2007 · No Comments

One of the conventions of Tube advertising – either in trains or on the platforms – is that there can be large volumes of densely written text about your product or service because the people who are looking at your advert at all (the ones who aren’t reading) have quite a lot of time and […]

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Categories: advertising · product
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links for 2007-09-21

September 22nd, 2007 · No Comments

Face value | The brand of Clinton | Economist.com He has transformed himself into one of the hottest brands in the booming business of giving away money. This is a remarkable piece of rebranding, to say the least, for a man never blessed with spare cash to give. (tags: theeconomist clinton america branding) Neuromarketing » […]

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links for 2007-09-20

September 21st, 2007 · No Comments

Netflix: Flex To The Max | Business Week Today, Netflix is embroiled in an even tougher, two-front war: competing with Blockbuster for online supremacy in DVD rentals while also inaugurating a digital streaming service to compete with the likes of Apple. That’s one mighty gang of entrenched comp (tags: netflix leadership competition apple blockbuster strategy […]

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OnePulse, TooMany Functions

September 20th, 2007 · No Comments

There are a lot of adverts for the Barclays OnePulse card in London recently, leading with a slogan that indicates that once you’ve got an Oyster card, a contactless credit card, and a Chip & Pin based credit card you really don’t need another card. There are some things I like about this product and […]

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Categories: advertising · product
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