A Better Course

“thou hast councilled a better course than thou hast allowed”

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links for October 4th

October 4th, 2010 · No Comments

  • The study also found that the tangible materials involved more emotional processing in the subjects, important from a branding and ad recall standpoint; More processing is taking place in the right retrosplenial cortex when physical material is presented. This is involved in the processing of emotionally powerful stimuli and memory, which would suggest that the physical presentation may be generating more emotionally vivid memories.

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