A Better Course

The Making Of Wrestle Jam: The Wrestler's Unsung Hero
"I knew how Aronofsky was planning to work it in to the story but seeing it done was completely different. The way [Rourke] looked when he asked D'Leo to play, the whole back and forth about COD4, it really gave the feeling that Randy was living in [...]

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slightlyfoxed: Dad's nose. Mum's eyes. The Conservative Party's chutzpah.
"It positions Gordon Brown as some kind of sinister interloper in the inheritance of the child - genes from Mummy, genes from Daddy, random bad stuff from WHO IS THIS MAN? What has he to do with the FAMILY UNIT (which is two-parent and closely biologically related)? [...]

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GameSetWatch - DICE 09: Valve's Newell On 'Using Your Customer Base To Reach New Customers'
“Last weekend, we decided to do an experiment,” he says, referring to this past weekend’s Left 4 Dead sale, which brought the game down to $24.99 through Steam – sales rose 3000 percent, and revenue far eclipsed the game’s sales during [...]

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When it's OK to raise prices - Feb. 18, 2009 | CNN
If a Hermès bag were priced temporarily at $200 instead of $5,000, the whole meaning of the brand would shift radically. Even nonluxury businesses - pizza and gasoline, say - face the same risk: Competing on price could define you as a commodity.
(tags: marketing [...]

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Make Marketing History: Keep Your Copy Clear.
If you haven't got much time to say something, make it simply comprehensible and make it undebateable.
(tags: advertising copywriting outdoor makemarketinghistory copy )

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Chris Heathcote: anti-mega: intangible
Not only can’t I tell whether things are real or marketing vehicles any more, I can’t even determine what’s being marketed.
(tags: advertising music marketing branding antimega culture youtube )

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M&M Color Distribution « GraphJam: Music and Pop Culture in Charts and Graphs. Let us explain them.
This is quite sweet. Graphs of things!
(tags: datavisualisation graph fun )

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I Believe in Advertising | Advertising Blog & Community | Only selected advertising » Colgate: Don’t forget
"Instead of giving away product samples, ice cream and cotton candy were given out. The stick carrying the ice cream and cotton candy carries a hidden message. Once consumers are done the message printed on the tip of the [...]

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RANDOM RANTINGS | Information overload
If the practice group was providing information on a topic that was covered by quite a few other groups, they were much better off being very selective in what they put on their site. Those who made few documents available quickly gained a reputation as the group which always delivered high [...]

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I Believe in Advertising | Advertising Blog & Community | Only selected advertising » Grazia: Tester
The campaign is addressed to all the readers of Grazia, one of the most important women’s Italian magazine. Our aim was to raise attention on a heavy disparity, sadly typical Italian: compared to men, Italian women face many more difficulties [...]

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