A Better Course

Nike told McDonough the time had come to share the details with its thousands of vendors. To the company's shock, McDonough responded that he owned the list — it was proprietary. "He wanted to charge us for every supplier we rolled it out to. We didn't own it after we paid all this money, which made no sense," says the person from the Nike team. "You can develop lists until you're blue in the face, but if you don't have effective ways to roll that out to the supply chain, it's not going to change it." — Yes