A Better Course

“thou hast councilled a better course than thou hast allowed”

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Entries from February 2008

links for 2008-02-05

February 6th, 2008 · No Comments

Neuromarketing » Super Bowl Ads – A Pick for Neuro-Worst Food marketers in particular have to be aware of product contagion – mere proximity of items in a shopping cart caused the disgusting characteristics of one product to transfer to an adjacent item. (tags: neuromarketing superbowl food marketing advertising) Brand Autopsy: Howard Schultz Must Blog […]

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links for 2008-02-04

February 5th, 2008 · No Comments

February 04 2008 | Dinosaur Comic Great insights from T-Rex (tags: business comic book dinosaurcomics formula) adaptive path » blog » Peter Merholz » Our Forthcoming Book: Subject to Change: creating great products and services for an uncertain world EXPERIENCE AS STRATEGY “All that matters to customers is their experience.” Therefore firms need a plan […]

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links for 2008-02-02

February 3rd, 2008 · No Comments

Quality over Green: Nike’s New Air Jordan | Business Week The athletic-goods behemoth hopes that athletes, sports fans [..] will be drawn to the Air Jordan XX3 as they have been to previous shoes in the Air Jordan line—because of its performance and brand connotations, rather than the green factor. (tags: businessweek nike sustainability airjordan […]

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links for 2008-02-01

February 2nd, 2008 · No Comments

New shrew-like mammal in Tanzania | Reuters A new type of shrew-like creature with a snout similar to an elephant’s trunk has been found in the mountains of Tanzania, the first new species of the mammal found since the 19th century, scientists said. (tags: animal science reuters awesome)

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links for 2008-01-31

February 1st, 2008 · No Comments

Marketers looking to break rules should be ready to go ‘splat’ – Kellogg School of Management As consumer segmentation technology advanced, Target made mistakes early on by targeting too narrowly, but the chain has since realized that “it’s not just about one particular guest; it’s about all your customers.” (tags: marketing kelloggschoolofmanagement target targeting directmarketing […]

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