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links for 2008-02-06

February 7th, 2008 · No Comments

Planning for Fun: A broken Egg?

On one hand we have them quite loudly recalling thousands of credit cards, whilst simultaneously on the other we have them touting 0% deals in the pages of the national press

(tags: egg citigroup publicrelations planningforfun markets)

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About I work in marketing, and am fascinated by the things that work and the things that don't; as I'm on the analytics side, it's up to me to decide what working should look like and how we should achieve it.

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