A Better Course

“thou hast councilled a better course than thou hast allowed”

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Reading The Everyday

January 2nd, 2008 · 4 Comments

Originally, I started a generic post on the business or marketing books I’ve read this year. But there’s only really one book I want to write about, because I think the ideas in it are incredibly important to anyone in marketing or product design. These ideas are also the ones that seem to be the […]

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Categories: marketing · product
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Stats To Watch Out For

November 29th, 2007 · No Comments

It would be interesting to see how many people went to the Overstock website from a Facebook Beacon news item, versus how many people went there from an article or blog post complaining about Facebook Beacon. Given the degree of closeness of most people on Facebook to most of the people on their friends list […]

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Categories: marketing
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Talking To Me

November 19th, 2007 · No Comments

Russell Davies writes about the personalised advertising promised by social networking that “the people who can be arsed to do a little bit of research […] plunge into a kind of direct marketing uncanny valley where the more desperately they try to personalise their message the more I’m reminded that they’re not really my friend”. […]

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Categories: advertising · marketing
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Rubbish presents, good ads

November 14th, 2007 · No Comments

Two charity campaigns have been interesting in the last few months. The most recent is Oxfam’s “Rubbish Presents” campaign: Advertising their line of gifts in time for Christmas. It’s likeable because it’s obviously self-mocking; the celebrities in the advert look genuinely distressed, the language used (“Speak out against the horror of”) is an exaggeration of […]

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Categories: advertising · marketing
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Telling Stories

October 30th, 2007 · No Comments

Following yesterday’s post I’ve been thinking a lot about narrative; both the stories we tell ourselves about ourselves, and the stories we tell our (potential) customers about our products. Some marketing or advertising seeks to fit their stories into existing narratives – innocent do well at marketing to those who already identify as “a healthy […]

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Categories: advertising · branding · marketing
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The Cult of the Luxury Brand

October 29th, 2007 · No Comments

I recently went to see a talk by Radha Chadha on the rise of luxury brands in Asia, about which she has recently written a book. She had moved from India to Hong Kong a decade ago to work for an ad agency and, fascinated by the attitude to luxury brands that she noticed both […]

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Categories: branding · marketing
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Better Design

October 25th, 2007 · 1 Comment

Chris writes about using marketing and advertising techniques in the design process – starting from the point that ‘a lot of “experience design” is actually just designers doing people-grounded marketing’. This is interesting to me, considering that I’ve got a post to write about how good design is good marketing, and how they two can […]

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Categories: marketing · product
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Blink and you miss it

October 24th, 2007 · No Comments

Another interesting post from Neuromarketing, this time about subliminal branding – how one’s positive feelings towards a brand increase after viewing the logo a number of times at a millisecond level. It’s interesting in terms of Free Rice, another site that’s been doing the rounds – there’s a really uncluttered interface, but once you’ve answered […]

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Categories: advertising · marketing
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Cashing In

October 8th, 2007 · No Comments

According to a recent Neuromarketing post, the worst way to respond to an allegation about your product is by referring to it in order to refute it; that repeating allegations only reinforces their existence in people’s minds – and in some cases, presumably, introduces the rumour as new information. By this reasoning, are the current […]

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Categories: advertising · marketing
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In the right place, Part II

October 3rd, 2007 · No Comments

This CNN article on product placement for pharmaceuticals raises another interesting question about how we, as audiences, react to product placement – does the reference to the product necessarily have to be positive? Frequently, references to named drugs in popular culture are negative – the addictive properties of Vicodin have formed plots in more than […]

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Categories: branding · marketing
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