According to a recent Neuromarketing post, the worst way to respond to an allegation about your product is by referring to it in order to refute it; that repeating allegations only reinforces their existence in people’s minds – and in some cases, presumably, introduces the rumour as new information. By this reasoning, are the current […]
Cashing In
October 8th, 2007 · Comments Off on Cashing In
Categories: advertising · marketing
Tags: advertising, maestro, marketing, neuromarketing