A Better Course

“thou hast councilled a better course than thou hast allowed”

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Cashing In

October 8th, 2007 · No Comments

According to a recent Neuromarketing post, the worst way to respond to an allegation about your product is by referring to it in order to refute it; that repeating allegations only reinforces their existence in people’s minds – and in some cases, presumably, introduces the rumour as new information. By this reasoning, are the current […]

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