A Better Course

“thou hast councilled a better course than thou hast allowed”

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Cocktail Time

October 6th, 2007 · No Comments

If there is a single thing I thoroughly dislike about alcohol advertising, it is the ideas of authenticity and purity as criteria for choosing a bottle of spirits. They are, essentially, bogus criteria; your whiskey might have been made by a company that’s been around for 200 years, but it’s not been aged for 200 […]

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Categories: advertising · branding
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