A Better Course

When it's better to be helpful than "on brand" | Flickr – Photo Sharing! I get the above message. "You can't use that name. Grid rules." What does that mean? Someone has used my name? I can't use a forename surname combination? It has to be a single word? I can't use the email? It's [...]

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adliterate: Douglas Holt has come to save us all…again For most innovation is either a functional endevour – introducing new product benefits or colonising additional markets, or else it is purely about emotional territory – owning different 'need states' or 'mindspace'. This philosophy of innoavtion is unfortunately rampant in our Client's organisations and it is [...]

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The Daily Mash – BANKSY SIMPSON CREDITS FORCE THE MAN TO SURRENDER Banksy originals have long been popular with the world's key political thinkers, including Brad Pitt and Christina Aguilera, but the Simpson's commission is the first time he has been able to fire his truth-guided wisdom rockets through the medium of television. (tags: dailymash [...]

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A tale of two logos: what GAP and MySpace can tell us about the power of identity – mediation "[MySpace] elaborated on the idea saying that it plans to use the blank space in the logo to display artwork by remaining MySpace users. The artwork will only appear when individuals place their mouse cursor over [...]

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Mechanical Tumor: Representing CPU Usage through Quivering Flesh – information aesthetics Mechanical Tumor [i-mi.org] from interactive media artist Mio I-Zawa is a seemingly disgusting piece of flesh that somehow expands and contracts depending on the actual CPU usage of the computer. (tags: information computers infosthetics )

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Why Frat Boys Make Lousy Change Agents – Bill Taylor – Harvard Business Review "There is a difference between radical words and meaningful change. It's hard to build something great for the future if you spend most of your time demeaning what happened before. For even the most determined change agents, history and tradition can [...]

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Paper Beats Digital For Emotion | Neuromarketing The study also found that the tangible materials involved more emotional processing in the subjects, important from a branding and ad recall standpoint; More processing is taking place in the right retrosplenial cortex when physical material is presented. This is involved in the processing of emotionally powerful stimuli [...]

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I Believe in Advertising | ONLY SELECTED ADVERTISING | Advertising Blog & Community » Coca-Cola: Drinking Straw Lovely. (tags: ibelieveinadvertising cocacola advertising outdoor ) dataists » Blog Archive » Careful Statistical Computing: Part 1 No control, accurate measurement, or dedication matters when something so basic is flawed. I was so distraught that my first encounter [...]

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I Believe in Advertising | ONLY SELECTED ADVERTISING | Advertising Blog & Community » Bonds Underwear: What Dad really wants I'm a sucker for a flowchart. (tags: ibelieveinadvertising advertising flowchart )

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Brand Is Culture, Culture Is Brand – Bill Taylor – Harvard Business Review Forget a "partnership" between HR and marketing. At Corner Bank, the two functions report to the same executive. It's a title I'd never seen before, and I asked Jana how her fellow bankers tended to react to it. "They're usually kind of [...]

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