A Better Course

"I'd love to say that we've developed a secret formula for producing high quality products at reasonable prices, but the truth is that Heritage is expensive to make," says Baxter. "It uses expensive electronics (the OLED display, joystick, high quality amp and digital radio chipset), expensive materials (aluminium, walnut veneer), and it's all assembled by an expensive specialist manufacturing partner. The reality is that Heritage is actually our lowest margin product, and that in an ideal world, we'd sell it at £299.95 rather than £229.95."