A Better Course

“thou hast councilled a better course than thou hast allowed”

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Entries from January 2008

links for 2008-01-06

January 7th, 2008 · No Comments

russell davies: the smokes of kilimanjaro Since the cigarette pack form is so nicely evolved it’s good to see it being used as a force for good. It makes you wonder why other things haven’t evolved towards the cigarette pack shape. (tags: russelldavies design book)

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links for 2008-01-05

January 6th, 2008 · No Comments

The flat pack hammer (Monoscope) A CNC cut flat packed hammer, ideal for woodworking, cooking, furniture assembly or as a child’s toy. (tags: design hammer monoscope) adaptive path » blog » Peter Merholz » Don’t design for “mobile” – design for mobility we had been designing not just for the “PC,” but for a sedentary […]

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Naturally Juicy

January 5th, 2008 · No Comments

I honestly don’t know how I would have reacted if I’d been part of Orangina’s marketing team and the agency had presented this concept: It looks like it came from a brief that asked for a change (probably for the ‘sexier’) to the previous staples of Orangina’s advertising (happy oranges, attractive people in rural France). […]

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Categories: advertising · marketing
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links for 2008-01-04

January 5th, 2008 · No Comments

Mob Rule Brings Higher Quality at Gawker – Bits – Technology – New York Times Blog Mr. Denton says he’s noticed that the posts that generate the most interest are those that actually have something new to say. And these, sometimes take a little more time to report and write. (tags: media nytimes publishing blogging […]

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Unlimited Demand, Limited Capacity

January 4th, 2008 · No Comments

When I read The Long Tail last year, I was disappointed at what I percieved to be a lack of working through the implications of living in a ‘both/and’, rather than an ‘either/or’ business climate. However, reading the Mr Splashy Pants analysis (briefly; Greenpeace’s campaign was a lot more successful than expected and they didn’t […]

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links for 2008-01-03

January 4th, 2008 · No Comments

Travel Book Publishers Try to Reclaim the Web – New York Times The acquisition by BBC Worldwide of a majority stake in Lonely Planet prompted travel publishers to search for new sources of revenue online.“We want to be in a position where if the business collapses in 5 years we have a plan —unlike the […]

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Telling Stories, Part II

January 3rd, 2008 · No Comments

Over the Christmas holidays I went home for a week. As is often the case at the end of the year, my family discussed what we’d enjoyed over the last year, which in turn became myself and my father trying to ‘sell’ each other our favourite things from 2007 – in my case, Last.fm and […]

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Categories: marketing · product
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Reading The Everyday

January 2nd, 2008 · 4 Comments

Originally, I started a generic post on the business or marketing books I’ve read this year. But there’s only really one book I want to write about, because I think the ideas in it are incredibly important to anyone in marketing or product design. These ideas are also the ones that seem to be the […]

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links for 2008-01-01

January 2nd, 2008 · No Comments

Where’s the sausage?: Pedigree show the power of BEING the consumer One benefit of consumer empathy is of course better marketing, and ideas that truly connect. But another big benefit is internal engagement. (tags: marketing participation empathy consumer wheresthesausage pedigreechum) Mr Splashy Pants Update One of the problems with campaigning organisations is that we nearly […]

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links for 2007-12-31

January 1st, 2008 · No Comments

Personal attention drives Apple Store success – (37signals) Apple’s stock is up nearly 135 percent for the year. 20 percent of its revenue comes from its physical stores and that number is growing: The stores accounted for $1.25 billion of Apple’s $6.2 billion in revenues in 2007’s fourth quarter, a 42 perce (tags: business customer […]

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