A Better Course

“thou hast councilled a better course than thou hast allowed”

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Entries from January 2008

Selecting And Ignoring

January 14th, 2008 · 4 Comments

Seminar at work today by Nader Tavassoli on “mere exposure” versus “mere neglect” in advertising and brand liking. We are used to blocking things out given the constant competition for attention. Does the act of ignoring something mean that we are biased against what is ignored – in other words, is the statement any exposure […]

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Categories: advertising · branding
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links for 2008-01-13

January 14th, 2008 · No Comments

This Blog Sits at the: Adam Smith and the American corporation the corporation… perhaps they will in respond to the market place by seconding some of their essentials to the world out there. This would be another way of saying that networks so dominant in personal matters may be poised to transform even the institu […]

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Far From Stupid Cupid

January 13th, 2008 · No Comments

The best advertising campaign I’ve seen recently comes from match.com. Instead of focussing on the benefits of a happy relationship (which, despite their “find someone special in six months” guarantee, no-one can actually guarantee), it posits a single alternative to joining match.com – waiting for Cupid and Fate, which the campaign helpfully personifies. The main […]

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Categories: advertising
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links for 2008-01-11

January 12th, 2008 · No Comments

Sustainability: Nike’s (clean) Air Jordans – Jan. 10, 2008 The Air Jordan XX3 demonstrates that environmental considerations need not require compromises in design or performance. Her hope, she said, is that the new sneakers will influence not only other Nike shoes, but the rest of the footwear industry, too. (tags: sustainability design nike brand fortune) […]

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links for 2008-01-10

January 11th, 2008 · No Comments

Neuromarketing » Neuromarketing Shoots Itself in the Foot Marketers do split-run tests all the time to compare different ads, products, prices, etc. How difficult can it be to run this kind of test in conjunction with some neuro-data collection to take data interpretation beyond the realm of guesswork? (tags: neuromarketing psychology marketing testing) The Hot […]

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links for 2008-01-09

January 10th, 2008 · No Comments

FT.com / In depth – Television gets boost from campaign adverts “Television advertising is still the most effective method to reach and persuade voters,” said Michael Bassik, vice president at MSHC Partners, a political advertising firm. “That’s why campaigns are spending the majority of their money on TV.” (tags: advertising politics america ft election 2008) […]

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links for 2008-01-08

January 9th, 2008 · No Comments

advergirl: Target Corporate Responsibility Ads: A miss? We’ve been trained by advertisers to believe ‘click to watch’ means just that – a video will begin playing in the window. And, we appreciate that functionality – because it gives us the choice rather than overwhelming us with noise. (tags: advergirl online bannerad advertising target) Critics Wallop […]

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links for 2008-01-07

January 8th, 2008 · No Comments

napkin vs. towel (tecznotes) It’s a beautiful answer to the variety of wiping cloths we use day-to-day… No more difficult to manufacture than a regular towel, modifiable with just a pair of scissors, and addresses a mundane, universal situation. (tags: design tecznotes everyday sustainability) FT.com / Companies / Media & internet – Wikipedia founder launches […]

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Partnerships

January 7th, 2008 · No Comments

Only days after I posted about last.fm and the squeezebox, both my and my father’s sales pitches become a lot more compelling as last.fm announce their partnership with Logitech, makers of the Squeezebox – we’re excited that one of the announcements at the [Consumer Electronics Show in Las Vegas] … is our shiny new partnership […]

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Categories: branding · business development · product
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Simple Solutions

January 7th, 2008 · 1 Comment

Mike Migurski has a fantastic post about designing for sustainability, using the example of NIIMI’s Towel With Further Options. From the blurb for the towel (emphasis mine): Towels take every day dirt and gradually become damaged. In accordance with such changes, you can downsize the towel with “further options” from a bath towel to a […]

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Categories: marketing · product
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