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The Air Jordan XX3 demonstrates that environmental considerations need not require compromises in design or performance. Her hope, she said, is that the new sneakers will influence not only other Nike shoes, but the rest of the footwear industry, too.
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The weak performance of luxury retailers reinforces a perception among some experts that the pain is spreading beyond the most vulnerable consumers. Well-off consumers in no danger of losing their home to rising mortgage payments are nonetheless nervous.
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There is research on where firms choose to locate their new plants, whether or not they enter a particular market… etc. Consistently, managers are led by one simple question: “what are my competitors doing?” And then just do the same thing.
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For all our ruminations and advocacy on the blogosphere, the goals of marketing today are the same as they’ve always been: Interruption and Transaction. They are just dressed in a different garb.
links for 2008-01-11
January 12th, 2008 · No Comments
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