A Better Course

Neuromarketing » Political Neuromarketing When viewing images of Ms Clinton, these voters exhibited significant activity in the anterior cingulate cortex, an emotional center of the brain that is aroused when a person feels compelled to act in two different ways but must choose one. (tags: politics america neuromarketing hilaryclinton) Y Water? Why Not? | Business […]

[Read more →]

Why Google launched OpenSocial (Scripting News) Long-term, however they both have problems because advertising is on its way to being obsolete. Facebook is just another step along the path. Advertising will get more and more targeted until it disappears, because perfectly targeted advertising is just i (tags: facebook google advertising marketing social online web2.0 wordofmouth […]

[Read more →]

::: I believe in advertising ::: » ChupaChups: Globefish, Frog It’s the frog’s face that really makes this one for me. (tags: advertising chupachups frog fish ibelieveinadvertising) Where’s the sausage?: “Ladders and Snakes” – The Risk with Values-based Communication Does investing in marketing that works by “laddering up” to a higher order values level pay […]

[Read more →]

Facebook Is Marketing Your Brand Preferences (With Your Permission) – New York Times Yesterday, in a twist on word-of-mouth marketing, Facebook began selling ads that display people’s profile photos next to commercial messages that are shown to their friends about items they purchased or registered an opinion about. (tags: advertising online nytimes facebook brand) Brand […]

[Read more →]

A Photo Editor shows the new adverts for Getty Images today. The comments on these ads are so far negative, but I think they’re wonderful. Getty seem to be referring directly to the fact that they’re seen a sinsiter brand and that this is a function of their being a huge corporation. There’s no question […]

[Read more →]

How to avoid hiring a jerk – Nov. 5, 2007 – CNN “In this bloggable, cell phone camera world, your brand on the inside is going to be your brand on the outside. If you have a bunch of jerks, your brand is going to be a jerk,” (tags: cnn branding employment hiring strategy) Humor […]

[Read more →]

Things Turn Ugly in the ‘Hacks vs. Flacks’ War – New York Times “[Our] sole purpose is to critique objectionable PR practices, and even we get spammed. Sometimes we get follow-up calls from them asking if we want to run their stories. [our response] is, ‘We write about deceptive and unethical P.R. practices — do […]

[Read more →]

Bob Sutton: How a d. School Course is Different the hallmark of this class — and others in the design and business initiative — ⊘⊘ is using design thinking to tackle business problems (not just to advise others, to get in there and do it) (tags: businesseducation design bobsutton business)

[Read more →]

So Many Ads, So Few Clicks | Business Week The truth about online ads is that precious few people actually click on them. And the percentage of people who respond to common “banner ads,” the ubiquitous interactive posters that run in fixed places on sites, is shrinking steadily. (tags: online advertising facebook bannerad marketing segmentation […]

[Read more →]

Nokia’s primary market: Jackson Library: Stanford GSB In an age of experience-driven consumption, retailers must do more than simple advertising and product placement […] Successful retail requires a personalized shopping experience for consumers to interact and become familiar with the products. (tags: nokia product userexperience retail marketing jacksonblog) advertising practitioner: angry blogging, finger wagging, happy […]

[Read more →]