A Better Course

FORTUNE: Legal Pad Louis Vuitton loses dog chew-toy case — again « The court found that consumers were unlikely to think that the inexpensive dog toys were made by the luxury house, which sells its monogrammed handbags (for between $995 and $4,500) only from licensed Louis Vuitton stores or department store boutiques. (tags: luxury lawsuit […]

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Making News, Without Saying a Word – New York Times It is not true that Ms. Hilton, who served jail time for violating probation after a drunken driving arrest, told reporters, “The elephants get drunk all the time. It is becoming really dangerous. We need to stop making alcohol available to them.” (tags: parishilton media […]

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Russell Davies writes about the personalised advertising promised by social networking that “the people who can be arsed to do a little bit of research […] plunge into a kind of direct marketing uncanny valley where the more desperately they try to personalise their message the more I’m reminded that they’re not really my friend”. […]

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The tube station near where I work has had advertising screens installed. The best adverts for these are ones which depend on four screens (about as many as I can take in at once) showing different parts of an advert for the same product. One of those was on the screens today; it was for […]

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russell davies: the uncanny valley of relationship marketing I suspect we’re going to get flashing, dancing, animated equivalents of the mis-spelt welcome message you get on your hotel TV when you check in. (tags: russelldavies socialnetworking advertising online web2.0)

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The campaign trail | Primary colour | Economist.com “I love my wife and my five sons and their five wives. Wait a second. Let me clarify that. They each have one.” – Mitt Romney campaigning in New Hampshire, ABCNews.com, November 10th (tags: politics america theeconomist) Prada, Ferragamo go head to head in luxury IPO race […]

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FT.com / Companies / Retailing & leisure – Luxury goods push up Burberry profits But the group faces a possible slowdown in the luxury-goods market and currency fluctuations. Growth rates in the industry over the calendar year may fall from 18 per cent in 2005/6 to between 8 percent and 12 percent, according to HSBC. […]

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Murdoch Said to Stress Free Access to Wall St. Journal’s Web Site – New York Times The WSJ has an affluent readership and charges high rates for online ads. With more readers, “you dilute the premium quality of that audience” In addition, as sites post more ads “I think we run some risk of alienating […]

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Two charity campaigns have been interesting in the last few months. The most recent is Oxfam’s “Rubbish Presents” campaign: Advertising their line of gifts in time for Christmas. It’s likeable because it’s obviously self-mocking; the celebrities in the advert look genuinely distressed, the language used (“Speak out against the horror of”) is an exaggeration of […]

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::: I believe in advertising ::: » Wrigley’s Eclipse Gum: Dog, Fish, Frog Wrigley’s Eclipse Gum: Dog, Fish, Frog. I don’t know if they work as advertising (it makes your breath smell like that of a dog? like fish?) but they’re fantastic images. (tags: ibelieveinadvertising wrigleys advertising)

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