A Better Course

Last year, Nike spent just 33 percent of its $678 million United States advertising budget on ads with television networks and other traditional media companies. That’s down from 55 percent 10 years ago.

(tags: nike advertising online web2.0 nytimes)

Facebook can avoid its “there goes the neighborhood moment” as long as it allows people to stay in their silos and gives them control over who can peek at their profiles.

(tags: facebook nytimes web2.0)

“Unilever is a large global company with many brands in our portfolio,” she said. “Each brand effort is tailored to reflect the unique interests and needs of its audience.” Brand inconsistency between Dove and Axe.

(tags: unilever dove axe advertising nytimes)