A Better Course

“I have… the utmost respect for Nintendo’s marketing strategy,” says the CEO of Tokyo-based developer Tecmo. Analysts praise Nintendo, too, using the kind of superlatives… fitting for a company that has the 2nd-largest market capitalization in Japan b

(tags: nintendo computergames marketing strategy businessweek)

Sales reps follow the “selling an aspirin” approach because their experience tells them that it’s easier to get budget dollars from prospects in pain. Marketers’ experiences tell them that senior decision makers are looking to grow, not just to ease pain.

(tags: businessweek sales marketing)