A Better Course

“thou hast councilled a better course than thou hast allowed”

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Entries from October 2007

Advertising Models

October 31st, 2007 · Comments Off on Advertising Models

There’s been a lot written recently about the advertising model of Facebook and other online social networks. A lot of this is concerned with the lack of success banner adverts have on these sites, and whether all of the billion dollar valuations are predicated on banner adverts starting to work or the development of a […]

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Categories: advertising
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links for 2007-10-30

October 31st, 2007 · Comments Off on links for 2007-10-30

Microsoft-Facebook: ‘A True Bubble Deal’ | Business Week There are still questions about the deal that Microsoft and Facebook will have to address. “The big question is this: will Microsoft get to see what they are doing, and work with them, or are they going to be relegated to selling secondary banner inventor (tags: microsoft […]

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Telling Stories

October 30th, 2007 · Comments Off on Telling Stories

Following yesterday’s post I’ve been thinking a lot about narrative; both the stories we tell ourselves about ourselves, and the stories we tell our (potential) customers about our products. Some marketing or advertising seeks to fit their stories into existing narratives – innocent do well at marketing to those who already identify as “a healthy […]

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Categories: advertising · branding · marketing
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links for 2007-10-29

October 30th, 2007 · Comments Off on links for 2007-10-29

blog all dog-eared pages: where the suckers moon (tecznotes) Good creative people didn’t operate by the same rules by which, say, good bankers do. And clients don’t always recognize the value of good creative work […] so an account exec had to be prepared to fight or anger the client, even risk dismissal or fire […]

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The Cult of the Luxury Brand

October 29th, 2007 · Comments Off on The Cult of the Luxury Brand

I recently went to see a talk by Radha Chadha on the rise of luxury brands in Asia, about which she has recently written a book. She had moved from India to Hong Kong a decade ago to work for an ad agency and, fascinated by the attitude to luxury brands that she noticed both […]

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Categories: branding · marketing
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links for 2007-10-26

October 27th, 2007 · Comments Off on links for 2007-10-26

The Benefits of Facebook “Friends:” Social Capital and College Students’ Use of Online Social Network Sites We use Facebook as a research context to determine whether offline social capital can be generated by online tools. The results of our study show that Facebook use among college-age respondents was significantly associated with measures of social capital. […]

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links for 2007-10-25

October 26th, 2007 · Comments Off on links for 2007-10-25

Brain regions responsible for optimism located | U.S. | Reuters Phelps said the researchers had a hard time getting the volunteers to think of purely neutral events in the future. “They tended to make them positive,” she said. “We sort of stumbled upon this optimism bias that psychologists have talked about before.” (tags: reuters optimism […]

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Better Design

October 25th, 2007 · 1 Comment

Chris writes about using marketing and advertising techniques in the design process – starting from the point that ‘a lot of “experience design” is actually just designers doing people-grounded marketing’. This is interesting to me, considering that I’ve got a post to write about how good design is good marketing, and how they two can […]

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Categories: marketing · product
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Blink and you miss it

October 24th, 2007 · Comments Off on Blink and you miss it

Another interesting post from Neuromarketing, this time about subliminal branding – how one’s positive feelings towards a brand increase after viewing the logo a number of times at a millisecond level. It’s interesting in terms of Free Rice, another site that’s been doing the rounds – there’s a really uncluttered interface, but once you’ve answered […]

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Categories: advertising · marketing
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links for 2007-10-22

October 23rd, 2007 · Comments Off on links for 2007-10-22

Devoted Moviegoers Show Up Early – New York Times Frequent moviegoers tend to arrive at the theater 16 percent earlier than the average moviegoer, according to a survey by Arbitron, the audience research firm. (tags: nytimes advertising movie) Brand Autopsy: To Win, You Must be Willing to Lose Don’t worry if some customers hate your […]

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